Marketing – CallX

Category: Marketing

Black Hat Search Marketers Infiltrate Google’s Call Only Ads

Recently I wrote about how Google was stopping legitimate media buyers and advertising agencies from...

Top 5 Reasons Your Pay Per Call Campaign Failed

Did the idea of paying ONLY for inbound phone calls from consumers sound intriguing? Did...

How Affiliate Marketing Helped Create the Assurance $3.5 Billion InsurTech Acquisition

The InsurTech world was stunned earlier this month (September 2019) when FT Partners released news...